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With just under three years to go to the 2027 Rugby World Cup, hosts Australia have revealed the logo and visual identity for the upcoming tournament down under.
The next World Cup, which will be held from October 1 to November 13 2027, will see 24 nations competing for the first time in the tournament’s history, with qualifiers set to begin in January 2025.
World rugby’s expansion from 16 to 24 nations “will demonstrate the game’s commitment to expanding its presence throughout the world, increasing participation and interest in rugby union globally, and enabling more nations to participate in the sport’s main event”.
Now all we need to do is survive the next three years.
️ The countdown starts now
Men’s Rugby World Cup 2027 is heading Down Under, with more teams, more passion, and more unforgettable moments.
Are you ready to be part of history? #RWC2027
— Rugby World Cup (@rugbyworldcup) December 11, 2024
The competition’s official brand is meant to ‘captures Australia as a country which showcases light and energy, reflects the spirit of its people and also acknowledges and celebrates its rich heritage along with the nation’s social and cultural identity’.
The tapestry behind the logo was designed by Aboriginal and Torres Strait Islander artist Riki Salam, who took his inspiration from First Nations styles from across Australia.
“With permission, cultural knowledge and deep respect, our goal was to represent the diverse Aboriginal and Torres Strait Islands cultures from across Australia in a contemporary design.”
“I’m truly impressed with the outcome and how seamlessly my work integrates into the Rugby World Cup 2027 visual identity, while also contributing to greater global awareness of Indigenous peoples and cultures.”
World Rugby Chair, Brett Robinson, explained. “It is a powerful statement about the future of our sport and the way we can grow the game by making it even more inclusive and entertaining.
“The expanded format, combined with a fresh, bold vision and visual identity, will showcase the very best of rugby to audiences worldwide and cement its own place in Rugby World Cup history with a fantastic display of Australian cultures and a positive rugby and societal legacy for Australians and the sport across the region.”
Welcome to a new era of rugby
For the first time ever, 24 teams will compete for glory on the world’s biggest stage.
This is rugby redefined. This is #RWC2027
— Rugby World Cup (@rugbyworldcup) December 11, 2024
It’s going to be an interesting few years for rugby.
[source:planetrugby]
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