On partnering with the NRL, the CEO said the “mass appeal of sport means it’s a … important way for exchanges to announce themselves.”
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Brisbane-based crypto exchange Swyftx has penned a major three-year sponsorship deal with the Australian National Rugby League (NRL).
Swyftx is registered in Australia and New Zealand and offers trading services for around 300 digital assets. The firm was founded in 2018 and the NRL deal marks another major milestone for promoting the local crypto and blockchain sector to sports fans, with the Australian Football League women’s competition already signing with Crypto.Com for $25 million over five years.
The latest deal will cover NRL, Women’s NRL (NRLW), State of Origin and All-Star games. There is also an option for a fourth-year extension to the end of 2026.
Swyftx’s branding is set to be featured on LED signage in stadiums and virtually via TV broadcasts, while its name will also be displayed on the NRL’s in-game review and decision board which is set to be named the “Swyftx Bunker” in 2023.
Swyftx CEO Ryan Parsons told Cointelegraph that Australia is “witnessing an almost overnight mainstreaming
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