Maro Itoje has urged rugby administrators to consider staging Super Bowl-style entertainment to help promote the game to a wider audience.
Over 29 million households in the United States watched last weekend as artists such as Mary J Blige, Eminem, Snoop Dogg and 5src Cent performed at half-time of the clash between the Cincinnati Bengals and the Los Angeles Rams.
Itoje, who is represented by Jay-Z’s ‘Roc Nation Sports’, believes the NFL’s approach to its showpiece event should be emulated by a sport that is seeking to broaden its appeal.
“I didn’t watch the Super Bowl but I did see the half-time show and that would be amazing if somehow that could be replicated in rugby,” the E
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