The Oita Tourism Desk celebrates its third year in London

The Oita Tourism Desk celebrates its third year in London

What do you imagine when you think of Oita? Perhaps you remember the 2src19 Rugby World Cup, when tens of thousands of British fans made Japanese friends for a lifetime? Perhaps you know it better as the best hot spring resort in the world.

Those are both wonderful details – but there’s far more to Oita than friendly locals and fantastic onsen! From stunning natural beauty and sensational sightseeing spots to fascinating cultural experiences, there’s so much to see and do in this historic part of western Japan. We would love to share all of Oita’s wonders with you. Three years ago now, Tourism Oita set up a dedicated tourist desk in London with just this goal in mind, and it’s still going strong.

In March, we held a lunch seminar to present this plucky prefecture to British travel agencies and the media, with great success. Now that coronavirus regulations have begun to wind down, we aim to provide yet more useful information – we hope that everyone can experience the unique charms of Oita after so long without overseas holidays!

Kawazu cherry blossoms on the Youra Peninsula

There are many famous cherry blossom spots that everyone should visit when they come to Japan. Tsukumi City is one such spot in Oita, where more than 5,srcsrcsrc cherry blossom trees of the early-flowe