South African Rugby Union takes legal action against Eskort after Springbok marketing campaign | News24

South African Rugby Union takes legal action against Eskort after Springbok marketing campaign | News24

Rassie Erasmus, South Africa’s director of rugby.

Rassie Erasmus, South Africa’s director of rugby.

Photo: South Africa Rugby Union

The South African Rugby Union (SARU) has warned that it will take legal action against companies that ambush its intellectual property (IP) rights after securing a court order restraining Eskort from continuing a marketing campaign using the Springboks brand and IP. 

The Gauteng Division of the High Court ordered the company to remove the offending “marks and get-up from all signage, marketing material, goods and/or products of any nature, including banners, posts, and publications of the respondent’s infringing marks on all and any websites, social media, and other electronic platforms.”  

The matter

…. to be continued
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