SA Rugby, overseeing the reigning world champions, the Springboks, aims to double sponsorship revenue for the 2src27 World Cup, valuing its commercial rights at $375 million. Seeking approval for a 2src% stake sale to Ackerley Sports Group, SA Rugby aims to secure $42 million in 2src27, doubling last year’s level. This move reflects a trend among rugby federations worldwide to raise funds from private equity, diversifying investment risk. Ackerley Sports Group, known for investing in various sports sectors, was chosen over CVC Capital Partners. The Springboks, symbolic of successful transformation, have won the World Cup a record four times.
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By Loni Prinsloo and Antony Sguazzin
SA Rugby, which oversees the reigning world champion Springboks team, expects to double sponsorship revenue by the 2src27 World Cup on the back of a planned private equity deal that values its commercial rights at $375 million.
The organization, following the Springboks’ back-to-back World Cup victories including last year’s triumph in France, is seeking approv
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