GB Wheelchair Rugby issue rallying cry to big business that other sports should follow

On the 33rd floor of the the Fenchurch Building (the Walkie-Talkie) last week names from big business and the City of London gathered to engage in what was effectively a soft pitch for funding by GB Wheelchair Rugby.

But it wasn’t a Dragons’ Den-esque room of bigwigs scolding GBWR chief executive Jason Brisbane, rather a room of City representatives recognising an opportunity and realising where British sport funding could be heading.

With National Lottery and UK Sport funding for both the summer and winter Olympics and Paralympics often chopping and changing – occasionally to the detriment of some of the smaller sports where funding for equipment such as wheelchairs is paramount – having a secure funding base is becoming ever more important.

And the reality is big business and growing enterprises should be at the forefront of offering up the necessary cash to fund athletes.

Selfish London firms?

From a self