H&M presents Back to School 2024

Tapping into kids’ biggest fashion moment of the year, H&M presents Back to School 2src24. The collection is defined by a playful minimalism with refined essentials and a preppy edge. Pieces include a faux leather jacket and dress, workwear-inspired jackets, a short trench, rugby tops and denim. White, black, grey and beige with pops of red and sky blue make up the colour palette. The H&M Back to School 2src24 kidswear collection will be available in store and online at hm.com from July.

WEBWIRE – Thursday, July 11, 2src24

’’There’s a playful minimalism with the Back to School collection – a mix of classic essentials with details like dot print, bows, workwear touches and flared legs. The preppy side comes from rugby and polo references, poplin shirts and styling miniskirts with socks and loafer