The 2024 New Generation Awards took place recently on Thursday 26 September in Sandton (Image supplied)
The 12th edition of the Awards, which are for social and digital media, integrated marketing and the online tech sector, was held on Thursday 26 September in Sandton and attracted over 500 submissions, from 100 corporates and agencies.
The 2024 Awards unveiled its newly redesigned New Gen Trophies and the rebranding of the overall Awards to the Black Onyx Awards.
Stephen Paxton, founder of the Awards explains that the Onyx symbolises enhanced communication and self-expression, just like the winners of these top honours whose individual performances and creative work leave a lasting impression.
He highlights that if a campaign exceeds its three primary benchmarks by a significant margin, it will not receive a highly commended award. Instead, it will be given multiple Gold, Silver, and Bronze awards as appropriate.
To provide some context, some campaigns awarded Silver had achieved Gold status, and some that received Bronze had achieved Silver status. As a result, the top-scoring campaigns will be recognized in order of their ranking.
New Gen also awards multiple Gold Silver, and Bronze awards to campaigns that have received the same overall score from the judges.
CORPORATE CATEGORIES:Best Revenue Generating Marketing Campaign or EventGOLD WINNER 2024TelkomLevergyStand TallSILVER WINNER 2024CarspaFlow CommunicationsCarspa AI CRMSILVER WINNER 2024Castle LagerRetroviralThe GranBoksBRONZE WINNER 2024ShowmaxShowmax relaunchBRONZE WINNER 2024DStv HelmDStv Intelligent Sales AssistantBest Social Media Reach from an Event/ActivationGOLD WINNER 2024ReebokThe BreadReebok Back Like We Never Left GOLD WINNER 2024SpotifyVMLSpotify Greasy TunesSILVER WINNER 2024Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)BRONZE WINNER 2024Unilever SAFreshAFAXE Fresh Neighbours – Road to Hey NeighbourBest Online CompetitionGOLD WINNER 2024Jacaranda FMBIG FreezeSILVER WINNER 2024Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAYSILVER WINNER 2024WimpyBoom GroupThe Most Welcoming Digital Banners BRONZE WINNER 2024Jacaranda FM#WomenpreneurHerPerfectPitchMost Innovative App Developed by a Corporate – Sponsored by DStvGOLD WINNER 2024NetstarEntelectMyNetstar 2.0SILVER WINNER 20241st for Women1st for Women AppBest Use of Technical Innovation – Sponsored by WimpyGOLD WINNER 2024JAECOOClockworkHow we hijacked cars on YouTubeSILVER WINNER 2024KFC South AfricaKFC Block BookedSILVER WINNER 2024NedbankThe Brave GroupNedbank NAR Africa Month CampaignBRONZE WINNER 2024South African BreweriesFuturetech and Dentsu SAB BeerdleBest Low Budget CampaignGOLD WINNER 2024Nando’sVMLHail Yeah InsuranceSILVER WINNER 2024Unilever SAOliver MarketingDove Men+Care Rugby World CupBRONZE WINNER 2024Aware.orgClockworkDrunk Drivers Stay For FreeBRONZE WINNER 2024SA RugbyDialogue#BokFridayMobile Marketing ExcellenceGOLD WINNER 2024TinkiesHellosquareFlavour Our FeedGOLD WINNER 2024WindhoekHeed with Denstu RedStara-heed-of-the-curveSILVER WINNER 2024VodacomVML30th BirthdaySILVER WINNER 2024South African BreweriesFuturetech and Dentsu SAB BeerdleBRONZE WINNER 2024NiveaFuturetech and CARATNivea Face PR LuminousBRONZE WINNER 2024Nedbank The MediaShop and LucidNedbank Money AppBlogging ExcellenceSILVER WINNER 2024Sanlam RealityMachine a Publicis Groupe CompanyContent at the speed of cultureBRONZE WINNER 2024Nancy GeenenFlow CommunicationsNancy Geenen: Inclusive LeadershipMost Innovative Use of Social and Digital MediaGOLD WINNER 2024Aware.orgClockworkDrunk Drivers Stay For FreeGOLD WINNER 2024Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)SILVER WINNER 2024Nando’sVMLHail Yeah InsuranceBRONZE WINNER 2024Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAYMost Innovative Gamification CampaignGOLD WINNER 2024KFC South AfricaKFC Block BookedSILVER WINNER 2024Studio X, RCL FOODSHoorah GroupWild Space The First OutpostSILVER WINNER 2024WoolworthsW.CreativeThis Apple Can Save the World. Farming for the FutureBRONZE WINNER 2024Unilever SAOliver MarketingLifebuoy – H for HandwashingBest Community Engagement AwardGOLD WINNER 2024Nando’sVMLVoice of The PeopleSILVER WINNER 2024SA RugbyDialogue#BokFridayBRONZE WINNER 2024Mondelēz South AfricaSaatchi & Saatchi a Publicis Groupe CompanyOREO OUR WAYExcellence in Content MarketingGOLD WINNER 2024SanofiHoorah GroupEssentiale #NoFilterGOLD WINNER 2024WoolworthsW.CreativeThis Apple Can Save the World. Farming for the FutureSILVER WINNER 2024SA RugbyDialogue#BokFridayBRONZE WINNER 2024NedbankLevergy#Run4AvosBest Online PR Campaign – Sponsored by DStvGOLD WINNER 2024TelkomLevergyStand TallSILVER WINNER 2024Castle LagerRetroviralThe GranBoksBRONZE WINNER 2024SA RugbyDialogue#BokFridayBest Integrated Marketing CampaignGOLD WINNER 2024SanofiFuturetech, PHD, OgilvyHealthy Happy ChildrenSILVER WINNER 2024WoolworthsW.CreativeThis Apple Can Save the World. Farming for the FutureSILVER WINNER 2024TelkomLevergyStand TallBRONZE WINNER 2024Unilever SAOliver Marketing, Edelman AfricaDove Men+Care Care ConversationsMost Viral CampaignGOLD WINNER 2024Aware.orgClockworkDrunk Drivers Stay For FreeSILVER WINNER 2024Unilever SAFreshAFAXE Fresh Neighbours – Road to Hey NeighbourBRONZE WINNER 2024NedbankLevergy#Run4AvosBRONZE WINNER 2024WimpySauce AdvertisingCoalition CupsBest Use of Social Media to Research and EvaluateGOLD WINNER 2024dss+Correlate DigitalDigitally Demystifying the Middle EastSILVER WINNER 2024MultiChoice GroupDStv presents ‘What’s Next?’SILVER WINNER 2024ShowmaxShowmax Premier League ResearchBRONZE WINNER 2024P&GEssenceMediacomOral B – Power Up your SmileBest Influencer Marketing CampaignGOLD WINNER 2024Unilever SAOliver MarketingDove Men+Care Rugby World CupGOLD WINNER 2024TelkomLevergyStand TallSILVER WINNER 2024Nelson Mandela FoundationFlow Communications21st Nelson Mandela Annual Lecture (2023)BRONZE WINNER 2024NedbankLevergy#Run4AvosBest Use of AI in a Marketing Campaign – Sponsored by HelmGOLD WINNER 2024NedbankThe Brave GroupNedbank NAR Africa Month CampaignSILVER WINNER 2024WoolworthsW. CreativeThis Is How We Do ItBRONZE WINNER 2024NedbankLevergyThe Art of WineBest Email Marketing Campaign by a Corporate – Sponsored by DStvGOLD WINNER 2024KFC South AfricaKFC Block BookedSILVER WINNER 2024Telesure Investment HoldingsArc SA a Publicis Groupe Company1st for Women Spreading SafetyBRONZE WINNER 2024KFC South AfricaKFC CRM & Email JourneysBest CRM Strategy Campaign by a CorporateGOLD WINNER 2024KFC South AfricaKFC Block BookedSILVER WINNER 2024KFC South AfricaKFC CRM & Email JourneysBRONZE WINNER 2024Henley Business School South AfricaSpitfire InboundMaking an impact with CRMAGENCY CATEGORIES:Best Augmented Reality Marketing Campaign by an AgencyBRONZE WINNER 2024Hyphen CreativesRainbow Simply Chicken ChickeesChickees Augmented Reality Shopper ExperienceBest Use of Technical Innovation by an AgencyGOLD WINNER 2024Hearts & Science FZ LLCKFC South AfricaUncle Waffles BurgerGOLD WINNER 2024Mondelēz South AfricaGive a Little ThanksSILVER WINNER 2024The Brave GroupNedbankNedbank NAR Africa Month CampaignSILVER WINNER 2024Rookdigital & Dentsu RedstarHeinekenHeineken Silver (Spotify API Integration)SILVER WINNER 2024Rookdigital & Wavemaker South AfricaBMW SABMW i7 & i8 LaunchBRONZE WINNER 2024Rookdigital & VMLNando’sNando’s Winter & Summer MealsMost Innovative App Developed by an AgencyGOLD WINNER 2024Hoorah GroupStudio X, RCL FOODSWild Space The First OutpostSILVER WINNER 2024Publicis Commerce & Digitas LiquoriceRetail CloudRetail CloudMost Viral Campaign by an AgencyGOLD WINNER 2024DialogueSA Rugby#BokFridayGOLD WINNER 2024ClockworkAware.orgDrunk Drivers Stay For FreeSILVER WINNER 2024W.CreativeWoolworthsWRewards ‘I Just Can’t Get Enough’BRONZE WINNER 2024RetroviralCastle LagerThe GranBoksMost Innovative Social and Digital Media by a Small Agency – Sponsored by HelmGOLD WINNER 2024RetroviralCastle LagerThe GranBoksSILVER WINNER 2024HellosquareTinkiesTinkies – Made With YouBRONZE WINNER 2024Correlate DigitalJAECOODriving New Brand EngagementBRONZE WINNER 2024The Digital Plug and Brand Leadership GroupBrandSABrandSA 2023 Rugby World Cup Amplification CampaignMost Innovative Social and Digital Media by a Med-Large AgencyGOLD WINNER 2024Mondelēz South AfricaGive a Little ThanksSILVER WINNER 2024ClockworkJAECOOHow we hijacked cars on YouTubeSILVER WINNER 2024Hoorah GroupNestlé Revolve#NeedEnergyBRONZE WINNER 2024The 13th FloorGlenryck Six Gun GrillGlenryck Six Gun Grill PilchardsBest Influencer Marketing Campaign by an AgencyGOLD WINNER 2024LevergyTelkomStand TallGOLD WINNER 2024EssenceMediacomCoca-Cola SACoca-Cola Creations – WozzaahSILVER WINNER 2024LevergyNedbank#Run4AvosBRONZE WINNER 2024VMLNando’sWe Are The Voice Of The PeopleBest Integrated Marketing Campaign by an Agency – Sponsored by Wimpy GOLD WINNER 2024ClockworkAware.orgDrunk Drivers Stay For FreeSILVER WINNER 2024RetroviralCastle LagerThe GranBoksSILVER WINNER 2024The 13th FloorGlenryck Six Gun GrillGlenryck Six Gun Grill PilchardsBRONZE WINNER 2024LevergyTelkomStand TallBRONZE WINNER 2024Hoorah GroupEnterogerminaEnterogermina “5th Child” Blogging Excellence by an AgencyGOLD WINNER 2024New MediaVodacomVodacom now! blogSILVER WINNER 2024SME South AfricaMTNMTN SME HubBest Use of AI in Marketing Campaign Award by an Agency – Sponsored by Wimpy GOLD WINNER 2024The Brave GroupNedbankNedbank NAR Africa Month CampaignSILVER WINNER 2024LevergyNedbankThe Art of WineBRONZE WINNER 2024The Brave GroupNedbankNedbank Indalo FundBest Email Marketing Campaign by an Agency SILVER WINNER 2024Flow CommunicationsAmerican Tower Corporation (Africa)IMPACT CampaignBest CRM Strategy Campaign by an AgencyGOLD WINNER 2024Hoorah GroupStudio X, RCL FOODSWild SpaceSILVER WINNER 2024IdeahiveMcDonald’sCRM StrategyBRONZE WINNER 2024Spitfire InboundHenley Business School South AfricaMaking an impact with CRMBRONZE WINNER 2024Offlimit CommunicationsRestonicRestonic Power Up Your LifeONLINE MEDIA & TOOLS CATEGORIES:Best IntranetSILVER WINNER 2024WimpySauce AdvertisingLocal Store Marketing SystemBest Corporate WebsiteGOLD WINNER 2024CHAS EVERITT LUXURYStratitudeWebsiteSILVER WINNER 2024XboxClockworkThe Everyday TacticianBRONZE WINNER 2024South African Institute of Chartered AccountantsFlow CommunicationsSAICA WebsiteBest Marketing Automation CampaignGOLD WINNER 2024Suzuki Auto South AfricaSpitfire Inbound & PenquinSteering Suzuki to success with marketing automationSILVER WINNER 2024DStv HelmDStv Intelligent Sales AssistantBRONZE WINNER 2024Sanlam Money SaverMachine a Publicis Groupe CompanyPivoting on real-time consumer feedback to double conversion targetsBest Online NewsletterGOLD WINNER 2024SanlamMachine a Publicis Groupe CompanyEarth Hour – a small switch, a big differenceSILVER WINNER 2024AMIN WorldwideStratitudeGlobal Member NewsletterSILVER WINNER 2024Good Work FoundationFlow CommunicationsRural Education Revolution NewsletterBRONZE WINNER 2024CHAS EVERITT INTERNATIONAL PROPERTY GROUPStratitudeTHE PROPERTY SIGNPOSTBest Use of Podcast/Vlog to Promote a Brand or EventGOLD WINNER 2024TourvestThe Real NetworkFirst Time Traveller CompetitionSILVER WINNER 2024East Coast RadioAfrican Story Magic with Gcina MhlopheBRONZE WINNER 2024Tourvest Travel ServicesOne on One ProductionsThe Window SeatBest Online Magazine/NewspaperGOLD WINNER 2024Sanlam ConnectMachine a Publicis Groupe CompanyAccelerate Special EditionSILVER WINNER 2024Nutun NgageMachine a Publicis Groupe CompanyMaking AI meaningfulBRONZE WINNER 2024Cape Town TourismVisitors’ Guide 2024/25STUDENT CATEGORIES:The New Generation Overall Student Group of the Year Award – Sponsored by Wimpy GOLD WINNER 2024AAA School of Advertising (Cape Town Campus)Uluntu MarketNew Generation Overall Student of the Year Award – Sponsored by WimpyGOLD WINNER 2024Sophia DekkerAAA School of Advertising (Cape Town Campus)Labels of Love
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