The 2024 Safari 7s series is scheduled to kick off on Friday, October 11, at the Kenyatta Stadium in Machakos CountyThe three-day event, the first ever in the county, will take place at the Kenyatta Stadium, bringing together key stakeholders like Kenya Breweries Limited (KBL)KBL invested KSh 22 billion into the tournament to enhance the fan experience and support participating teamsTusker Marketing Manager Christine Kariuki revealed that the event will create a memorable experience for everyone
Excitement is building as Machakos County prepares to host the 2024 Safari Sevens rugby tournament, the first one to be held outside of Nairobi since inception.
2024 Safari 7s: KRU Receives KSh 22m Boost as Tusker Invests in Rugby Tournament
Source: UGC
Kenya Rugby Union partnered with Kenya Breweries Limited, through its flagship Tusker brand, to ensure a memorable experience for fans and all those involved in the event.
The company invested KSh 22 million into the tournament.
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Tusker Marketing Manager Christine Kariuki said that the sponsorship aimed to enhance the fan experience, support the participating teams, and help the event grow even further in stature.
“Through this sponsorship, we aim to enhance the overall experience for fans, players, and teams, offering not just top-tier rugby but also great entertainment through sponsoring the entertainment village with top artists and DJs. Our goal is to make the 2024 Safari Sevens a memorable occasion for everyone involved,” Christine Kariuki, Tusker Marketing Manager
The event is scheduled to kick off on Friday, October 11, at the Kenyatta Stadium in Machakos County.
The three-day event, the first in the county, will take place at the Kenyatta Stadium and bring together key stakeholders.
How Safari 7s will benefit Machakos
Speaking on Thursday, October 3, during the tournament’s announcement, KRU Vice Chairman Moses Ndale said the partnership will enhance the economy of Machakos County.
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“Through the partnership we have with EABL, we want to improve the economy of Machakos County through this tournament,” said Ndale.
Machakos Governor Wavinya Ndeti warmly invited rugby lovers from across the globe to participate in this historic event, assuring them that Machakos is ready to host a spectacular tournament.
“We are thrilled to welcome the Safari Sevens to Machakos. This is a momentous occasion for our county, and we are pulling out all the stops to ensure it is a success. We invite rugby fans from all over to come and enjoy this incredible event,” said Governor Ndeti.
As the first-ever Safari Sevens to be held outside Nairobi, this year’s event is sure to be one for the history books.
Tusker’s partnership with the Safari Sevens, which began in the 1990s, played a pivotal role in transforming the tournament from a local competition into one of Africa’s most prestigious rugby events.
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How Tusker supports Safari 7s
Tusker’s financial support, alongside its commitment to enhancing the overall fan experience, has elevated the Safari Sevens to new heights.
Through its consistent backing, Tusker has helped provide the necessary resources for the tournament’s expansion, enabling the Kenya Rugby Union (KRU) to host more competitive and well-organized events.
This collaboration also facilitated the inclusion of more international teams, raising the level of competition while promoting Kenya’s rugby prowess on the global stage.
The brand’s involvement extends beyond the field. It introduces dynamic entertainment options for fans, including fan zones, live performances, and post-match celebrations, ensuring that the Safari Sevens remains a highly anticipated event not just for rugby enthusiasts but for all Kenyans.
Source: TUKO.co.ke
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