SIX Nations player representatives have welcomed an agreement which will see the British & Irish Lions share tour profits with its players for the first time in history.
News of the agreement was revealed in a press release on Monday.
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Peter O’Mahony was on of a number of players who agreed with the profit share model
Ireland skipper Peter O’Mahony, England’s Jamie George and Scotland’s Finn Russell were among the players who have welcomed the landmark agreement.
The agreement will see the creation of a new partnership model whereby a portion of distributable post-Tour profits will be made available for sharing between players.
In addition to the new financial model, the agreement will also result in increased collaboration between The British & Irish Lions and the players particularly around scheduling and preparation.
Alongside on-the-pitch-preparation, the new agreement will see The British & Irish Lions support players off the pitch through a range of activity and initiatives.
Each Lions player will be provided with personally tailored high-quality digital content daily during the Tour and will also be provided with content post-Tour for use on their own personal social media channels.
The players have agreed off-pitch activity and initiatives such as ‘personally tailored digital content’ daily during the Tour and will also be provided with content post-Tour for use on their own personal social media channels.
Lions CEO, Ben Calveley praised the landmark agreement: “We know that players love playing for the Lions, and it is the pinnacle of their professional careers, and this landmark agreement highlights how they are at the centre of our thinking.
“I would like to thank Simon Keogh of Rugby Players Ireland who acted on behalf of all the Unions from a player representative perspective and was integral in bringing all of this together.
“I would also like to thank our Unions who each played a key role in the development of this agreement which crucially reflects the value we place on our players.”
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Rugby Players Ireland chief Simon Keogh added: “We are delighted that their views – including those of Lions heroes of the past – have been heard throughout this process.
“I’d like to thank The British & Irish Lions for their honesty, transparency, and genuine consideration of the players’ voice.
“As a result, I believe that we have reached an agreement that is both fair and reflective of the strong collaboration between all stakeholders in rugby.”
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