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The plans for Sixways include the expansion of the north stand to increase the stadium’s capacity, a multi-storey car park, an events centre, six padel courts and a new corporate hospitality offering, including a 120-bed hotel.
“I think a big part of what makes our model work is the ability to generate extra income,” said Mr Holland, “using [the stadium] as an events facility, using it for conferencing and really making this asset work.
“It’s pretty much all or nothing for us,” he said, adding that “wholesale development across the site” was needed to fund the rugby club.
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