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The University of the Western Cape (UWC) Rugby team is set to embark on a transformative journey through an inspiring collaboration with DKMS Africa, aimed at driving social change that extends far beyond the rugby pitch, Cape {town} Etc reports.
This initiative is deeply rooted in UWC’s ASEM (Academia, Sport and Education Management) and Corporate Social Investment (CSI) initiatives, highlighting the university’s dedication to uplifting communities through the power of sport.
Leading this meaningful partnership is Seabelo Senatla, a prominent player for the DHL Stormers and a dedicated ambassador for DKMS Africa – the non-profit organisation dedicated to fighting blood cancer.
During a visit to the UWC Rugby team at their Varsity Shield home fixtures, Senatla seized the opportunity to align their shared mission of giving back to society.
He inspired the players with his belief in the strength of the rugby community and the impact they can make in the lives of others.
‘Rugby is about more than just the game; it’s about building a community and making a difference off the field. That’s why we approached UWC Rugby.’
‘As part of their ASEM and CSI initiatives, I wanted to show them how they can use their platform for good. To me, heroism isn’t just about scoring tries – it’s about stepping up where it truly counts. By collaborating with DKMS Africa, they’re not only raising awareness but also actively encouraging individuals to register as potential lifesavers for patients battling blood cancer and blood disorders,’ stated Senatla.
Head Coach Paul Treu, who trained Senatla during his formative years, voiced his strong support for the initiative. He underscored the significance of leveraging rugby’s platform to effect positive change.
‘What Seabelo is doing with DKMS Africa is truly inspiring.’
‘Bringing awareness to something as critical as blood cancer and stem cell donation is lifesaving work. As athletes, we have a platform, and it’s paramount to use it for causes that matter. I believe our players have a unique opportunity to spread this message further, not just among their teammates, but within their communities and beyond,’ Treu remarked.
Head of Corporate Communications and Community Engagement at DKMS Africa Palesa Mokomele also expressed her heartfelt gratitude for this collaboration.
‘Having UWC Rugby on board is a powerful step forward in raising awareness about blood cancer and stem cell donation,’ Mokomele said.
Also read:
Seabelo Senatla and DKMS Africa tackle blood cancer together
Picture: DKMS Africa / Facebook
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