Ruaidhri O’Connor: A big-money breakaway league is unlikely to solve rugby’s growing problems

World Rugby's new international competition will launch in 2026.
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World Rugby’s new international competition will launch in 2026.

Nothing summed up the demographic challenges rugby faces more than the ads for funerals on TNT Sport that played during half time of France’s win over New Zealand.

As a sport, rugby seems to be locked in an existential crisis and every so often a shiny new thing emerges that promises to blow up the status quo.



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